Wednesday, May 20, 2015

Disaster In Nepal

Nepal Earthquake
The April 25 earthquake in Nepal has caused mass devastation, killing and injuring thousands of people, and highlighting the country's vulnerability to disaster. Dinesh C Sharma reports.
Kathmandu, Nepal's picturesque capital located in the foothills of the Himalayas, is usually teeming with tourists and locals going about their daily lives. But, on April 25, it looked more like a war-ravaged city after a 7·8 magnitude earthquake struck causing widespread devastation.
The impact of the quake, which had its epicentre 77 km northwest of Kathmandu in the district of Lamjung, was felt across western and central Nepal and parts of north India . The disaster, which also triggered an avalanche on Mount Everest, burying parts of the base camp, has left more than 7400 people dead and more than 14 000 injured, with most of the casualties reported from Kathmandu region, according to data released by Nepal's National Emergency Operations Center on May 4. The casualty figure is expected to rise as rescue teams clear debris in outlying areas, which can only be reached by foot because road and communication infrastructure is severely damaged. In the north Indian states of Uttar Pradesh and Bihar, about 80 people were killed.

Thumbnail image of Figure. Opens large image

Dharahara tower, Kathmandu: 27 October 1998 and 26 April 2015


Durbar Square, Kathmandu: February 2015


Durbar Square, Kathmandu: 27 April 2015


Rescue Operations
  • Strong buildings

    Rescue workers need to be swift to assess where they are most likely to find survivors inside collapsed buildings. Stairwells or the spaces under large concrete beams can provide what rescue workers call 'voids', in which people may have survived.
  • Video cameras

    Video cameras placed on the end of flexible poles can be squeezed through gaps in the rubble to help locate survivors. Using this technique means time is saved as less rubble is shifted unnecessarily. Thermal imaging equipment can also be used to locate survivors as their body heat can warm the rubble around them.
  • Listening for survivors

    Specialist sound equipment can detect the faintest of noises to within a few metres. Silence on the site is needed while a member of the rescue team bangs three times and hopes to hear a response. Carbon dioxide detectors can be used to find survivors rendered unconscious. They work best in confined spaces where they detect the greater CO2 concentration in the air exhaled by those still breathing.
  • Weak buildings

    Many of the buildings in Nepal collapsed in the initial earthquake or the aftershock. Many older neighbourhoods in the capital, Kathmandu, were made up of poorly-constructed brick buildings and these were largely destroyed in the disaster. Fewer, modern structures collapsed.
  • Local knowledge

    Local people often know the best locations to begin the search for survivors. After speaking to them rescue workers can quickly select the most promising place to begin their work. Many local people have also joined in the search for survivors.
  • Search and rescue

    The co-ordinating agency, usually the UN, and the host country, have to take the difficult decision of when to stop looking for a few remaining trapped people and concentrate resources on looking after the thousands of other survivors. The average time for this switch is between five and seven days, but individuals have been known to survive as long as 13 days, if they have access to water.
  • Rescue dogs

    Dogs are extremely effective at using their sense of smell to pick up on signs of life that human rescuers cannot. They are also able to cover large areas quickly, speeding up the search and rescue process.
  • Lifting equipment

    Diggers and hydraulic jacks are among the heavy machinery that rescue workers employ to shift rubble. Large concrete slabs on the outside of buildings can be pulled aside by diggers, enabling rescuers to get a view of any people still trapped inside. Rescue workers are also taking chainsaws and other power tools to cut through wreckage.
  • Shifting rubble

    Before the heavy-lifting equipment arrives, rescuers use pick axes and shovels to dig through the rubble. Other tools used by rescuers include chainsaws, disc-cutters and rebar cutters - which can be used to tackle the metal bars in reinforced concrete.

Wednesday, April 29, 2015

10 unique tourisms all over the world

1. THE ITALIAN RIVIERA

The Italian Riviera ...

Wow, this is such a beautiful place. The Cinque Terre is a gorgeous national park, which connects five quaint villages. Walking routes connect the villages and follow the coastline and offer hikes through gorgeous hills. The villages remain unaffected by tourism, but still boast of amazing Italian restaurants and hotels. They are also within easy reach of Pisa, Tuscany and Genoa. I cannot wait to visit here. Italians are so friendly, and the scenery looks divine! Here are some other places to visit in italy

2. THE GREEK ISLANDS

The Greek Islands ...

There are plenty of places to visit in greece. White homes and blue domed churches, cliffs, beaches and the Aegean sea make this a stunning and very popular place to visit. However, there is more to do here then just sunbathe, and I cannot wait to go back and check out the caves and culture that make the Greek Islands one of the best places in Europe.

3. ROME

Rome ...
Every list of European holidays includes Rome, simply because it is one of the most amazing european capital. From the history to the culture, Rome has a certain magic to it that everybody should see at least once. I hope to go this Summer, and if you do too, make sure you check out the Colosseum and the Arch of Constantine.

4. VENICE

Venice ...
I am a big Italy lover, and Venice is another city that is not to be missed. It has its own share of history, art, and gorgeous buildings, but the allure comes from the the pedestrian only streets and Gondola filled rivers. It's just so kooky, and I cannot wait to visit here again.

5. LONDON

London ...
I've visited London several times, and I never run out of things to do. It's one of my favorite places to visit in the UKland definitely one of the most amazing places to visit in Europe. The city perfectly captures the essence of British life, and there are plenty of cafes and restaurants to enjoy. There is also the Natural History Museum, the tube and, of course, red phone boxes!

6. PARIS

Paris ...
One of the most visited places in Europe, Paris obviously has a lot to offer. From the fashion to the food, there is also the Eiffel Tower and the Notre Dame. I love the atmosphere here. I spent my first week here checking out the history and revelling in the old style buildings, so make sure that you too visit this amazing gorgeous city! Here's a list of other places to visit in France.

7. ATHENS

Athens ...
The capital city of Greece, Athens is filled with scents and sights that you are sure not to forget easily. Just make sure you devote enough time as there's plenty to see, plenty to do, plenty to eat and then some more. It's the perfect place to mix exploring and sunbathing! I cannot wait to visit.

8. AMSTERDAM

Amsterdam ...
Despite its reputation, Amsterdam is actually a beautiful city. With it's free running canals, Van Gogh Museum and an explorable Royal Palace, there is enough to keep you busy for weeks, and the city is bursting with life. I can't wait to revisit!

9. MADRID

Madrid ...
With its lovely temperatures and gorgeous restaurants, Madrid is positively one of the most amazing places to visit in Europe. Spend the day checking out modern art museums, and the nights enjoying tapas and the nightlife. This is a city for everybody, and it's simply unbeatable in terms of simplicity and uniqueness.

10. BERLIN

Berlin ...
This city is going through a big change, which makes it a fascinating time to visit. I plan to visit Potsdam, just outside Berlin, to see the picturesque houses and gardens, and then visit both the East and the West of Berlin while they still have their separate identities. Also make sure you visit the Einstein Cafe, which is a marvelous teashop set in an old manor house.

Wednesday, January 14, 2015

MEMPERKENALKAN HANDPHONE TERBARU

FUTHONE

Kami akan memperkenalkan produk handphone terbaru, handphone yang akan mengubah masa depanmu yang akan rilis dalam beberapa hari kedepan. Handphone yang akan membantu dalam aktifitas keseharian mu.Yang tentunya sangat berkualitas dan hanya untuk kalangan atas.

  • Jaringan 4G LTE- all models
  • Nano-SIM
  • Dimensi 123.8 x 58.6 x 7.6 mm (4.87 x 2.31 x 0.30 in)
  • Berat 112 g (3.95 oz)
  • Fingerprint sensor (Touch ID)
  • Tipe layar LED-backlit IPS LCD, capacitive touchscreen, 16M colors
  • Ukuran layar 1024 x 768 pixels, 4.0 inches (~326 ppi pixel density)
  • Perlindungan layar Corning Gorilla Glass, oleophobic coating
  • Memori internal 64 GB storage, 1 GB RAM DDR3
  • Memori eksternal No
  • GPRS & EDGE
  • Speed DC-HSDPA, 42 Mbps; HSDPA, 21 Mbps; HSUPA, 5.76 Mbps, LTE, 100 Mbps; EV-DO Rev. A, up to 3.1 Mbps
  • WLAN Wi-Fi 802.11 a/b/g/n, dual-band, Wi-Fi hotspot
  • Bluetooth, USB
  • Kamera utama 8 MP, 3264×2448 pixels, autofocus, dual-LED (True Tone) flash
  • Fitur 1/3” sensor size, 1.5 µm pixel size, simultaneous HD video and image recording, touch focus, geo-tagging, face detection, HDR panorama, HDR photo
  • Kamera kedua 1.2 MP, 720p@30fps, face detection, FaceTime over Wi-Fi or Cellular
  • Video 1080p@30fps, 720p@120fps, advanced video stabilization
  • iOS 7.0.1 dengan chipset Apple A7
  • Prosesor Dual-core 1.3 GHz Cyclone (ARM v8-based)
  • GPU PowerVR G6430 (quad-core graphics)
  • Messaging iMessage, SMS (threaded view), MMS, Email, Push Email
  • Browser HTML (Safari)
  • GPS
  • Warna Black
  • Baterai Non-removable Li-Po 1560 mAh
Kami yakin anda akan puas dengan membeli Handphone ini hanya dengan Rp. 9.999.999,-
kami harap anda cepat beli karena handphone ini terbatas produksinya.

Definisi Iklan

Kata iklan (advertising) berasal dari bahasa Yunani, yang artinya adalah menggiring orang pada gagasan. Adapun pengertian iklan secara komprehensif adalah semua bentuk aktivitas untuk menghadirkan dan mempromosikan ide, barang, atau jasa secara nonpersonal yang dibayar oleh sponsor tertentu.

Secara umum, iklan berwujud penyajian informasi nonpersonal tentang suatu produk, merek, perusahaan, atau took yang dijalankan dengan konpensasi biaya tertentu. Dengan demikian, iklan merupakan suatu proses komunikasi yang bertujuan untuk membujuk dan menggiring orang untuk menganbil tindakan yang menguntungkan bagi pihak pembuat iklan.
Iklan yang memiliki daya tarik termasuk iklan yang berguna untuk memancing tanggapan (respons) dari konsumen. Supaya berdaya tarik maka materi iklan diterjemahkan dalam eksekusi iklan. Dalam hal ini, kategori yang dipakai rasional dan emosional, atau kombinasi keduanya.

Sebuah produk atau jasa wajib memposisikan diri untuk menempatkan citra produk atau jasa ke dalam benak konsumen. Untuk itu, hal-hal spesifik yang perlu mendapatkan perhatian, antara lain, atribut, harga, kualitas, penggunaan, persepsi pemakai, dan kategori produk. Yang tak kalah pentingnya adalah mencari dan menempatkan posisi khusus dalam pikiran konsumen.

Bahasa dalam iklan dituntut untuk mampu menggugah, manarik, mengidentifikasi, manggalang kebersamaan, dan mengkomunikasikan pesan dengan koperatif kepada khalayak (Stan Rapp & Tom Collins, 1995: 152).

Dengan demikian, struktur kata dalam penulisan iklan adalah:
1. Menggugah : mencermati kebutuhan konsumen, memberikan solusi, dan memberikan perhatian.
2. Informatif : kata-katanya harus jelas, besahabat, komunikatif, dan tidak bertele-tele apalagi sampai mengabaikan durasi penayangan.
3. Persuasif : rangkaian kalimatnya membuat target audience nyaman, senang, tentran, dan menghibur.
4. Bertenaga gerak : komposisi kata-katanya menghargai waktu selama masa penawaran/masa promosi berlangsung.

Untuk menyampaikan gagasan pikiran tersebut dalam suatu bahasa, seorang penulis iklan harus mengetahui aturan-bahasa tersebut, seperti tata bahasa, kaidah-kaidahnya, idiom-idiomnya, nuansa atau konotasi sebuah kata, dan sebagainya. Syarat ini adalah syarat yang mutlak.

Gaya bahasa dan jenis kata dalam iklan yang dibuat untuk surat kabar tentu berbeda dengan iklan yang dibuat untuk ditayangkan di radio atau televisi. Sebab surat kabarmemeningkan mata dan dapat diamati orang dengan lama. Sementara itu radio mementingkan telinga dan TV mementingkan mata dan telinga. Kedua yang terakhir ini bersifat sekelebat.

Selain itu, bahasa yang dipakai dalam pembuatan iklan harus mampu mengarahkan target audience untuk membeli, menggunakan, atau beralih ke produk jasa yang diiklankan. Tentu saja, perlu juga diperhatikan apakah produk yang diiklankan baru ataukah sudah lama. Gaya dan jenis bahasa yang dipakai pun harus sesuai dengan target audience.

Dalam kaitan dengan kebahasaan, ternyata ada dua jenis bahasa yang harus dibedakan. Kedua jenis bahasa itu berkaitan dengan bahasa normatif dan bahasa deskriptif. Kedua jenis bahasa ini ternyata juga memiliki serbaneka laras bahasa komunikasi. Oleh karena itu, serbaneka laras bahasa komunikasi perlu mendapat perhatian, seperti laras jurnalistik, laras SMS, bahasa sehari-hari, seperti gue, ente, ane, lo, doi, wkwkwkwk, EGP, caper, dll.

Di samping laras bahasa yang wajib mendapat perhatian, ada pedoman kebahasaan yang digunakan untuk bahasa iklan, seperti:
1. Komunikatif (mudah dipahami);
2. Sederhana bahasanya;
3. Tanpa kalimat majemuk;
4. Berbentuk kalimat aktif;
5. Padat dan kuat bahasanya;
6. Positif bahasanya, bukan yg bersifat menjatuhkan pihak lain;
7. Dan yg paling penting masuk akal/logis.

Untuk menulis naskah dengan menggunakan bahasa Indonesia, mereka harus menguasai EYD. Agar maknanya dapat ditangkap oleg target audience. Bahasa mesti menyimpan makna ketika kita ungkapkan pada orang lain, agar mereka memahami apa yang kita ungkapkan tersebut. Bahasa yang informatif, menerangkan 5W+1H secara jelas dan singkat sesuai dengan hal yang akan di-iklankan nanti.

Pada umumnya bahasa iklan memiliki prinsip sebagai berikut :
1. Iklan isi pernyataannya jujur, bertanggung jawab dan tidak bertentangan dengan hukum yang berlaku.
2. Iklan isi pernyataannya jauh dari unsure menyinggung perasaan dan merendahkan martabat negara,agama, susila, adat, budaya, suku dan golongan.
3.  Iklan isi pernyataannya menjiwai asas persaingan yang sehat.

SUMBER :
http://johnherf.wordpress.com/2008/04/16/bahasa-iklan-komunisuasif/
http://kuliahkomunikasi.blogspot.com/2008/03/belajar-iklan-bahasa-dalam-iklan.html
http://rhany333.wordpress.com/2010/03/10/iklan-bahasa-iklan-dan-bahasa-komunikasi/
http://tipspenulisanbahasaiklan.blogspot.com/